The best designers and brands create the perfect balance between what we need and what we desire. This intuitive process stems from the designers own passion to give consumers a wearable item that symbolises the culture and identity of the brand. Building this style of business takes time and patience but if you have the passion to succeed, you can build on your previous experience and education to get the ball rolling.
Take a look at how you can use your attributes to develop a successful brand.
Build on your passion and drive
Passion alone won’t magically create your fashion brand but it’s what you do with it that stands out from the crowd. Using this belief helps to build the foundations for a startups identity and place in the market. You’ll need to sell this passion into people’s lifestyles and wardrobes, so channelling it, can provide the basis of your marketing and promotional efforts. It’s also important to think about the wider audience and the brands influence but also create that balance between staying true to your idea whilst catering to your customer.
Use your knowledge
Although graduating from a top fashion university may give you a helping hand on the industry ladder, you don’t necessarily have to have a degree in fashion to create your own business. There are distinct advantages to fashion degrees dependent on the route you want to take to realise your dream but if you look at the bigger picture, other paths can have a positive input.
For example, a business education will offer your invaluable insight into different sectors of industry such as manufacturing, supply chain and sales. Marketing qualifications are ideal for understanding promotion of your new business and studies in finance can help plan your company funds and on-going liquidity.
Take advantage of invaluable resources
Most don’t aspire to know everything and those that do never will, so soaking up valuable knowledge can lead to innovative and creative business ideas. Learning from peers, business professionals and taking advantage of industry tools can also give you a head start in your fashion journey.
A new FashionTech tool doing just that is Sewport . This online platform gives new brands and aspiring designers the chance to communicate directly with manufacturers without the need to have prior contacts or industry know-how. The whole process from idea conception to finished product can happen through this portal and any questions, big or small can be communicated effectively in one place without the need for back and forth emails or confusion. This tool helps brands choose exactly who they’d like to work with and filter effectively on specific requirements. The dashboard also has plenty of intelligent features, from initial enquiries and managing orders to tracking parcels and making secure payments. It’s super simple and free to set up and provides an invaluable resource for both fashion start-ups and established companies.
Using your attributes alongside the wealth of resources on offer, not only helps to bring your passion to life but also provides the tools and confidence to create and sustain a successful fashion business.