Sound impossible? Well, with the resources, information and platforms available in today’s online sphere, starting a clothing line with absolutely no contacts and no experience in business is now a real possibility.
Before you even begin to work on your business and attempt to have your clothing created, there are several things you can do to prepare yourself for the journey ahead and ensure you make the best decisions for your brand at each step of the process.
Get Clear on Your Ideas
Research is one of the most important and necessary skills to refine when starting your own business . This is especially true when starting with no experience behind you. Ensure you are crystal-clear on your ideas for your brand. Be able to explain your brand and your products with confidence and assertion, which will make it much easier to secure partners to work with in the future.
Use your time wisely to ensure you have researched in full your product area, the industry as a whole surrounding your product area and the competitors within the market. Many start-ups make the mistake of spending days, weeks or months working on their idea to be told there is another brand doing exactly the same thing, possibly even better than your concept. Ensure you know every competitor in your field, what they do, their product mix, their price points, their suppliers, their customers and their marketing to ensure you start your process one step ahead of the competition.
Find the Right Partners
When you are starting a new business, you will need to partner up at some stage, whether it is help with design or specific assistance with social media promotion once you’ve launched or anything in-between. If you’re starting your business with no contacts, this might seem like the most daunting aspect of the journey.
Sewport is an online platform, expertly created to help those in this position. Connecting designers and entrepreneurs with the professional partners and suppliers they require to launch their clothing lines, Sewport can introduce you to clothing line manufacturers and garment production factories that would otherwise be out of your reach .
An easy to use, consumer-friendly digital platform, Sewport give you a login to a profile, which allows you to then input your job specifications. From creating patterns and samples from your initial ideas to souring your fabrics and trims and making your garments, you’ll find custom sewing services that can help with your exact requirements.
Clothing manufacturers will be able to contact you about your job and start a discussion about bringing your clothing line to life, allowing you easy access to some of the best fashion manufacturers and small batch factories in the UK and Europe through one streamlined platform.
Boris Hodakel , owner and founder of Sewport , suggested that the biggest mistake entrepreneurs and designers make when launching their first clothing line is “going into business with the wrong people” . Through using Sewport, you can connect with professional clothing factories, verified by the platform and benefit from secure payments through the Sewport system, which offers you a guaranteed level of service unavailable should you attempt to contact manufacturers as a solo business.
Using a platform like Sewport allows access to a range of dedicated and highly-skilled production companies, specialising in both small batch garment production and bulk orders. Without experience in the fashion production business or a circle of contacts to draw on, Sewport is a fantastic way to connect with the professionals you need to launch your business in the best possible way, giving your brand the highest chance of success.
Experience counts for a lot when it comes to business. However, there is a plethora of information, both free and paid-for, available out there for you to upskill your abilities and learn about the business world, to compensate for your lack of experience. Dedication is key when setting up any business. However, if you’re starting from scratch without any experience and just an idea, you will have to work even harder to find success.
- Business Courses
Taking an online business course is a fantastic way to give you an overview of what owning and running a business entails if you are starting your journey with no experience in this area. Learning skills in marketing, finance, branding and logistics, a business course will give you practical knowledge that you can use when launching your clothing line and well into the future.
- Fashion Courses
Starting a clothing line does not require you to be a professional fashion designer. However, there are fashion courses available, both in-person and online, that will help you to learn the basics of the fashion industry from design and inception of ideas to literal e-commerce and sales. Studying a fashion course at a recommended and respected academic institution could also potentially set you up with contacts you would have no way of meeting otherwise.
- Specific Skill Courses
Depending on your individual experience, there are many online courses to upskill what you know and get valuable information in areas in which you are less skilled. From digital marketing courses to pattern cutting or web development, gaining knowledge in as many areas of your business as you can, will only help you to develop your brand with a better eye and allow you outsource less, saving valuable funds and making better, more knowledgeable decisions along the way.
It may sound like an impossible task but starting your own clothing line without any contacts or experience is possible by using the available resources and working harder than you ever could imagine. Businesses take a long time to get off their feet and reach success, so be prepared to persevere through difficult times and ensure that you can financially afford to be patient when it comes to making profits.
Most importantly, reach out to people , network and use online resources and platforms available to you, such as Sewport , to ensure you are working with the best possible people for your business.