When you are designing and producing clothing, the positioning of the garment label is an important aspect. This element is identified in our How To Make a Tech Pack article and creates a part of the overall specifications during production. However, it’s not just where the label is placed on your clothing that is important. The information the label contains is also significant too.
Garment labelling isn’t new in clothing production, but it is something to consider to ensure you adhere to local regulations and law.
This short guide will help you identify the information that is required, plus other details that are recommended for improved customer service.
Does clothing require a label?
In short, yes. Not only does a label establish your clothing and brand identity, but it also gives instructions that help the customer best care for the garment long after purchase.
What information does the garment label need to include?
Although clothing labels are small, they do have to contain specific information that is understandable to the consumer.
Take a look at the details a label needs to include:
As part of the Government’s Textile Labelling Regulations, fibre content should be clearly displayed on your label. To showcase this, you will need to include the main fibre content of your garment in percentages. For example - 100% cotton.
The regulations that cover fibre content explain definitions of certain materials and using expressions such as ‘pure’ or 100%’ etc. There is also information on common descriptions and how to determine garment composition.
You will also have to consider suitable labelling if you are selling to other locations outside of the UK. As there will be different regulations and labelling regulations to adhere to.
For more information on fibre content, take a look at - Guidance on Textile Products (Labelling and Fibre Composition) Regulations.
Country of Origin
This information is not compulsory in garment production. However, as part of trading regulations, it is essential to state the country the product was made. This is required so that brands don’t mislead customers about where the item was created. For example, if your clothing is designed in the UK, but manufactured in China – Made in China has to be clearly displayed.
Washing and care instructions
Care instructions are not a mandatory feature for clothing labels in the UK. But, they are highly recommended to assist the customer in prolonging the life of the garment. Most manufacturers provide care and washing instructions on clothing during the production process as standard. Although, you can work with your supplier to make sure the information is beneficial and clear to your audience.
Depending on your customer, you can include short, snappy care instructions such as:
- Wash inside out
- Dry flat
- Iron on reverse
- Wash similar colours together
- Re-shape while damp
- Dry-clean only
There is also a range of universal symbols used in Europe named GINETEX that identify specific wash and care requirements. There are five main types of symbols including:
- Washing temperature and type
- Ironing temperatures
- Bleaching options
- Dry cleaning only
Further information on care labels can be found here.
If you are producing specific types of garments such as children’s and baby clothing, and nightwear, your clothing label has to display wording that states you meet BS-5722 – The British Standard for flammability.
If clothing does not meet these standards, you have to state on the label ‘KEEP AWAY FROM FIRE’. This wording does carry some specific font and character requirements to ensure it can be read clearly. It must be in bold and red Arial font, and in at least size 10pt in capital letters.
This is a labelling requirement that should always be adhered to, as this can have severe consequences for consumers if they are not fully informed.
If you need further information, take a look at flammability standards and The Nightwear (Safety) Regulations 1985 here.
Brand information and style numbers
Branding is a significant factor in clothing production, and something as simple as a small label can make a world of difference. Many consumers get asked ‘where was that from?’ or ‘what size did you get?’ when talking to others, and the label is the first place they look especially if they’ve had the garment for several years.
As you don’t have a lot of space, a logo will suffice. This can usually be included on the top or bottom of the little satin label that is woven into the side of your garment. This also complements the main inside neck branding and size information.
For brands that have special certifications or awards, this can be displayed on the garment label. Specifics such as sustainable production or organic fibre content can also be shown here.
The position of your label should be clearly specified when you complete your tech pack. Most clothing manufacturers will place a label on the inside seam of the garment for ease. This way it is easy to find but hidden from the outside. Depending on how much information you need to include will determine the length of the label.
Placement of the label should be worked into the design and discussed with your clothing manufacturer to ensure all information is clearly displayed.
Working with clothing manufacturers
Garment factories often have set labelling practices for garments. However, you can work with your chosen manufacturing partner to design your label for your brand. The process is simple and with expert help, you will adhere to local and international regulations with ease.